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Yves Rocher France/Discount Led/email teardown

It’s been a while… here’s 30% off, just for you ✨

How Yves Rocher France built this send — a discount led email shipped as product hero on Thursday at 7am, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Yves Rocher FranceflowPreheader: “We missed you ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
30% off
Voice warmth
0.75
Sent
Thu · 7am
Format
Product hero
How this send compares
  • 30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 30.0% when it discounts).
  • Voice warmth 0.65 for Yves Rocher France vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Botanical Ingredients
Hero headline
30% OFF Everything — Use Code: [redacted]
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“30% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
4
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06

Send timing

Day
Thursday
Local hour
7am
Send type
flow
Flow: win back
07

Claims & products

Claims extracted
  • “Leading Botanical Beauty Since 1959”ingredient · unsubstantiated
  • “65+ Years of Botanical Expertise”ingredient · unsubstantiated
  • “Plant-Based Ingredients”ingredient · unsubstantiated
  • “Eco-Friendly — Promoting Sustainability”sustainability · unsubstantiated
  • “Cruelty-Free Ethical Beauty”ingredient · unsubstantiated
  • “99% Natural Origin Ingredients (on product label)”ingredient · unsubstantiated
  • “Silicone-Free (on product label)”ingredient · unsubstantiated
Products featured
  • Shine Vinegar with Raspberry Vinegarhero
  • Heat Protective Fortifying Hair Serum
  • Perfumed Body Milk - Comme Une Evidence
  • Wild Algae & Sea Fennel Energizing Bath & Shower Gel
  • Restoring Conditioner - Repair
  • Restoring Shampoo - Repair
  • Hair Shine Vinegar
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.