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Yves Rocher France/Discount Led/email teardown

Only for you: 30% off everything you loved πŸ›οΈ

How Yves Rocher France built this send β€” a discount led email shipped as product hero on Monday at 7am, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Yves Rocher FranceflowPreheader: β€œWe missed you... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
30% off
Voice warmth
0.75
Sent
Mon Β· 7am
Format
Product hero
How this send compares
  • 30% off β€” 7.5 points deeper than the tracked set average of 22.5% (this brand averages 30.0% when it discounts).
  • Voice warmth 0.65 for Yves Rocher France vs 0.70 across the set β€” a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Botanical Ingredients
Hero headline
30% OFF Everything
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
β€œWeβ€β€œYou”
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œ30% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
4
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06

Send timing

Day
Monday
Local hour
7am
Send type
flow
Flow: win back
07

Claims & products

Claims extracted
  • β€œ65+ Years of Botanical Expertise”ingredient Β· unsubstantiated
  • β€œPlant-Based Ingredients”ingredient Β· unsubstantiated
  • β€œEco-Friendly Promoting Sustainability”sustainability Β· unsubstantiated
  • β€œCruelty-Free Ethical Beauty”ingredient Β· unsubstantiated
  • β€œLeading Botanical Beauty Since 1959”ranking Β· unsubstantiated
Products featured
  • Monoi Body Scrub-In-Oil Radiant Tan
  • Traditional Nourishing Oil Monoi
  • Moisturizing Dry Oil Monoi
  • Body Milk Monoi
  • Monoi Gentle Hair And Body Wash
  • Moisturizing Pearly Oil Monoi
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β€” we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.