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Yves Rocher France/Discount Led/email teardown

Your $20 Coupon

How Yves Rocher France built this send — a discount led email shipped as product hero on Tuesday at 6am, carrying a $20 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Yves Rocher FrancecampaignPreheader: “No minimum purchase required. Stack it with current sale prices. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
$20 off
Voice warmth
0.60
Sent
Tue · 6am
Format
Product hero
How this send compares
  • When Yves Rocher France does discount it averages 30.0% off — 7.5 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.65 for Yves Rocher France vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Clean Ingredients
Hero headline
Your $20 Gift
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
$ off
A flat dollar amount off the price.
Depth
$20 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
3
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06

Send timing

Day
Tuesday
Local hour
6am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “65+ Years of Botanical Expertise”ingredient · unsubstantiated
  • “Plant-Based Ingredients”ingredient · unsubstantiated
  • “Eco-Friendly Promoting Sustainability”sustainability · unsubstantiated
  • “Cruelty-Free Ethical Beauty”ingredient · unsubstantiated
  • “Leading Botanical Beauty Since 1959”ranking · unsubstantiated
  • “99% Natural Origin Ingredients (Ingrédients d'Origine Naturelle)”ingredient · unsubstantiated
Products featured
  • Hair Shine Vinegar (Vinaigre de Brillance) with Raspberry Vinegarhero
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.