How Yves Rocher France built this send — a discount led email shipped as product hero on Friday at 7am, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Yves Rocher Franceflow
Offer
30% off
Voice warmth
0.60
Sent
Fri · 7am
Format
Product hero
How this send compares
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 30.0% when it discounts).
Voice warmth 0.65 for Yves Rocher France vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Botanical Ingredients
Hero headline
30% OFF EVERYTHING
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“30% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
4
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06
Send timing
Day
Friday
Local hour
7am
Send type
flow
Flow: abandoned cart
07
Claims & products
Claims extracted
“Leading Botanical Beauty Since 1959”ranking · unsubstantiated
“65+ Years of Botanical Expertise”ingredient · substantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.