Zebra CBD / Discount Led / email teardown
25% Off Ends Soon... Don't miss this! How Zebra CBD built this send — a discount led email shipped as product hero on Friday at 6am, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Fri, Jun 26, 2026 From: Zebra CBD campaign Preheader: “(plus free shipping) ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
How this send compares
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).Voice warmth 0.68 for Zebra CBD vs 0.70 across the set — right on the set median. 01
Message & creative Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Free Shipping
Hero headline
STOCK UP & SAVE 25% + FREE SHIPPING!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
03
Voice & tone Formality 0.30
Casual Formal
Reader focus 0.75
“We” “You”
Expressiveness 0.70
Restrained Exuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
“CBD Rub Muscle Rub for Pain Relief” efficacy · unsubstantiated “CBD Gummies for Joint Pain & Muscle Relaxation” efficacy · unsubstantiated “Full Spectrum 500 MG CBD Total” ingredient · substantiated “25 MG CBD Per Gummy” ingredient · substantiated Products featured
CBD Rub hero CBD Gummies CBD Gummies for Joint Pain & Muscle Relaxation Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Zebra CBD → All discount led emails → All % off offers →