How Zebra CBD built this send — a trust transparency email shipped as plain-text on Monday at 7am, carrying a $10 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Zebra CBDflow
Offer
$10 off
Voice warmth
0.80
Sent
Mon · 7am
Format
Plain-text
How this send compares
When Zebra CBD does discount it averages 25.0% off — 2.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.68 for Zebra CBD vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Trust Transparency
Creative format
Plain-text
Founder-note style with little design — reads like a personal email.
Secondary theme
Discount Led
Hero headline
A Note From The Zebra Team
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$10 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.40
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
“Backed by 25,000+ reviews”social proof · substantiated
“2% CBD concentration implied by visible price/code context”efficacy · unsubstantiated
Products featured
CBD Best Sellersbestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.