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Zebra CBD/Social Proof/email teardown

The Zebra CBD Routine, In Reviews

How Zebra CBD built this send — a social proof email shipped as user-generated on Saturday at 7am, carrying a $10 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Zebra CBDcampaignPreheader: “Our best sellers and what customers say after using them. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
$10 off
Voice warmth
0.65
Sent
Sat · 7am
Format
User-generated
How this send compares
  • When Zebra CBD does discount it averages 25.0% off — 2.5 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.68 for Zebra CBD vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Bestseller Routine
Hero headline
See Why Customers Stick With Zebra CBD
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
$ off
A flat dollar amount off the price.
Depth
$10 off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP CUSTOMER FAVORITES”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06

Send timing

Day
Saturday
Local hour
7am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “The CBD oil is part of my daily routine. It helps me stay balanced and reduces my stress.”social proof · unsubstantiated
  • “I love these gummies before bed. They help me unwind and sleep peacefully without any grogginess in the morning.”social proof · unsubstantiated
  • “After workouts, the CBD roll-on works wonders on my sore muscles. Cooling, soothing, and fast-acting!”social proof · unsubstantiated
  • “Label Accuracy Guarantee”guarantee · unsubstantiated
  • “Premium Hemp Extract | Purity & Testing | Pesticide-Free”ingredient · unsubstantiated
Products featured
  • CBD Muscle Rubbestseller
  • CBD Oil Blend To Manage Stressbestseller
  • CBD Sleep Gummiesbestseller
  • CBD Dog Calming Chewsbestseller
  • CBD Mood Calm Tabletsbestseller
  • CBD Roll On For Musclesbestseller
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.