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Zebra CBD/Routine Education/email teardown

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How Zebra CBD built this send — a routine education email shipped as product hero on Friday at 7am, carrying a $10 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Zebra CBDflowPreheader: “Your $10 off code is still ready, plus more CBD content on our social media. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
$10 off
Voice warmth
0.60
Sent
Fri · 7am
Format
Product hero
How this send compares
  • When Zebra CBD does discount it averages 25.0% off — 2.5 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.68 for Zebra CBD vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Routine Education
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
Keep Discovering With Zebra CBD
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
$ off
A flat dollar amount off the price.
Depth
$10 off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“REDEEM MY $10 OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06

Send timing

Day
Friday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Premium Hemp Extract”ingredient · unsubstantiated
  • “Label Accuracy Guarantee”guarantee · unsubstantiated
  • “Purity & Testing”ingredient · unsubstantiated
  • “Pesticide-Free”ingredient · unsubstantiated
Products featured
  • CBD Balm
  • CBD Rub Full Spectrum
  • Roll-On Cooling Gel
  • Roll-On Relief
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.