How Zebra CBD built this send — a clean ingredients & label transparency email shipped as mixed / modular on Tuesday at 7am, carrying a $10 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Zebra CBD does discount it averages 25.0% off — 2.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.68 for Zebra CBD vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Clean Ingredients & Label Transparency
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Welcome to Zebra CBD — Here's your $10 off code: [redacted]
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$10 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP WITH $10 OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Premium hemp extract designed to support everyday wellness”efficacy · unsubstantiated
“Label accuracy guarantee so you know what you're taking”guarantee · unsubstantiated
“Purity and testing with third party product testing for transparency”ingredient · unsubstantiated
“Pesticide-free standards you can feel good about”ingredient · unsubstantiated
Products featured
Joint & Muscle Chewable Tablets
Full Spectrum Rub
Roll-On Cooling Gel
Joint & Muscle Gummies
CBD Balm
Roll-On Relief
Sleep Support Gummies
CBD Oil for Dogs
Kujola
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